About Us

The Vision Behind Le Nuve Luxe

Le Nuve Luxe was born from a simple belief: luxury should be personal, not performative.

In a world saturated with fleeting trends, we sought to create fragrances that speak to individuality, balance, and quiet confidence. Each scent is designed to reflect the modern individual who values presence over pretense, quality over quantity.

Our vision is to redefine luxury fragrance in India by blending global sophistication with timeless elegance, crafted for those who understand that true luxury is felt, not announced.

Founder's Note

I created Le Nuve Luxe because I wanted fragrance to mean something more.

Not just a product, but a presence. Not just a scent, but a statement of who you are when no one is watching. Every fragrance we craft is intentional, refined, and designed to last, because luxury should never be temporary.

This brand is for those who seek elegance without excess, confidence without noise, and quality that speaks for itself.

Brand Philosophy

  • Luxury is personal, not performative
  • Quality over quantity, always
  • Fragrance as identity, not just accessory
  • Timeless elegance over fleeting trends
  • Crafted with intention, worn with confidence

Why Le Nuve Luxe Exists

We exist to offer a new standard of luxury fragrance in India. One that values authenticity, craftsmanship, and lasting impression.

Le Nuve Luxe is for the modern individual who refuses to settle for ordinary. Who understands that true luxury is not about labels, but about how something makes you feel.

Our purpose is simple: to create fragrances that become part of your identity, not just your routine.

Aniket Koli

Aniket Koli

Founder & Creative Vision

Le Nuve Luxe

Luxury is not what you wear. It is what you leave behind.